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Mint To Be

The Barrel and Flow Festival brought together the creative forces of Intrinsic Media, Allegheny City Brewery (ACB), and Dobra Tea for a unique collaboration that celebrated black representation and innovation. Intrinsic Media was chosen by the Barrel and Flow team to partner with ACB tasked with creating a special beer debut for the festival. Embracing the theme of representation, Intrinsic Media led the creative direction, using their expertise to shine a spotlight on diversity through the project's creative assets.

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To infuse an exotic twist into the beer, Intrinsic Media had the brilliant idea of partnering with Dobrs Tea. After thoughtful consideration, they collectively selected Moroccan mint tea to pair with a lager beer, resulting in the birth of 'Mint To Be' .